Before applying for a new trademark, it is essential to make sure that you are free to use it in commerce in connection with goods or services you intend. Theoretically, your trademark is allowed for protection in Japan only where it does not conflict with any of senior registered mark (approximately 1.7 million registrations as of 2017) or the fame of a prior used mark. Besides, it takes at least six months until a grant of protection by the Japan Patent Office (JPO). Trademark searching provides you a clue to secure continuous use of your trademark in Japan even prior to registration as well as useful information to avoid resulting in loss of valuable time and expense.